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Tuesday, 06 Sep 2022

Rebranding

If companies change their name, there can be many reasons for this: In most cases, mergers, changes to the business purpose, legal reasons or the desire for a new image are the main triggers. Particularly on the stock market, it also happens time and again that certain companies evoke negative associations with investors due to their history - which is bad for the share price. A change of name therefore usually also stands for a new start. Boersengefluester.de provides an overview of the most important name changes from our coverage universe. Translated with DeepL.com (free version)

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Gereon Kruse is the founder of the Frankfurt-based financial portal boersengefluester.de and has been a profound expert on capital market topics and data journalism for many years. He specialises in German equities - especially second-line stocks. Gereon Kruse previously worked for the investor magazine BÖRSE ONLINE for 19 years - from 2000 to the beginning of 2013 in the role of deputy editor-in-chief. Tip: On the BGFL subpage References, we regularly present the conferences and other capital market events at which the boersengefluester.de team is currently travelling.

Nobody is perfect!

If you can think of any other changes of name for German stock corporations that are not on this list, we would be delighted to hear from you. It's easy: just fill in the relevant fields in the form and boersengefluester.de will do the rest. Or contact us directly by e-mail at [email protected]

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Rebranding

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